Naked Room Solutions | Home Staging

Naked Room Solutions | at-your-door-home decor

Facts About
Buyers:

1) When looking for a home, 82% of buyers check the Internet first, then 74% drive by, usually after work. That’s why interior and exterior lighting is important.

2) Typical 1st time buyer is 32 years old with a $54,000 household income.

3) Second time buyer is 45 years old with a $79,100 household income.

4) When deciding to view a house, 78% of objective elements are generally pre-determined before viewing: they are location and size – both are outside the seller’s control.

5) Curb Appeal is 22% impact and within 15 – 30 seconds the buyer decides to view the home or not.

Staged Homes Sell Faster in a Slow Market and
for More Money in a Hot Market

Situation: “I am a Real Estate Agent trying to help my clients sell their home and can tell them what to do to get their house ready. Why should I use a Stager?”

Situation: We are selling our home, need to get out quickly and want to maximize our return on investment. Why should we hire a Stager?"

Answer: Home Staging Always Costs Less than the First Price Reduction

63% of buyers prefer to pay more for a home that is “move-in ready” they want to close on Friday, move in on Saturday, and settle-in on Sunday. We help get the home ready by making improvement recommendations.

Sellers benefit from home staging because we:

provide the labor for the cosmetic prepping of the house for sale;
recommend paint colors that appeal to the largest audience;
connect the home owner with trades people who can do the odd jobs needed such as painting, carpeting replacement and cleaning, electrical, etc.;
showcase a home that stands out from the over-crowded competition.

Agents benefit from staging with NRS because we:

can be the “bad guys” (so you don’t have to). We tell sellers what needs to be done to ready their home for sale;
provide agents beautiful photographs of each staged listing for your website and flyers;
plus you gain a reputation of listing houses that are cleaner, brighter, are more on-trend, and easier to sell than your competition.

Staging Homes for Living vs. Staging Homes for Sale

How a family lives in a home and how the home is merchandised to sell, are two different things. Staging isn’t just about cleaning the house and decluttering – it’s about neutralizing and creating a space that makes a buyer want to move in.

You might like the sofa positioned so you can see the TV, but if it blocks the view of your incredible back yard, we will reposition the furniture to draw the buyer to the view.
A buyer needs to visualize their own things in place and to make mental and emotional connections to the property.
Staging helps the buyer fall in love with the home.

From the 2005 and 2006 Maritz Research Staging Polls:

58% of buyers made a decision to buy after seeing 10 properties. Effective staging keeps your house on the list of must-see properties.
86% of those surveyed said that storage space is important to potential to buyers. Effective staging maximizes space and spaciousness.
Top three interior features for selling are freshly painted walls, organized storage space, and current flooring. Effective staging addresses all three.
52% of buyers said the kitchen had the most significant impact on their purchasing decision.
79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.
Men (41%) were more likely to place a premium on updated decor than women (30%).

From an April 28, 2006 AOL Money and Finance poll of over 15,000 people online: 87% of people said that home presentation makes a difference in most sales.

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